To strengthen communication with UVU Athletics fans, I helped create and launch the Wolverine Wire, a recurring email newsletter designed to keep supporters connected with every sport throughout the year. Working closely with the athletic department staff and the communications team, I gathered stories, promotional offers, schedules, and important updates to create a single destination where fans could stay informed and engaged.

Each edition was tailored to the current athletic season, highlighting student athlete stories, upcoming events, ticket promotions, and opportunities for fans to support UVU Athletics. By bringing together content from multiple teams into one consistent publication, the Wolverine Wire helped increase visibility across the department while encouraging fans to engage with sports they may not have otherwise followed.

Distributed to thousands of subscribers, the newsletter became an important marketing and communication tool for UVU Athletics. This project strengthened my skills in email marketing, content strategy, cross department collaboration, and audience engagement, while demonstrating how consistent storytelling can build stronger connections between an athletic department and its fan base.