As a Marketing Automation Intern with the Utah Jazz, I supported the execution of email marketing campaigns that kept hundreds of thousands of fans informed and engaged throughout the 2024–25 NBA season. Working alongside the marketing automation team, I helped create, schedule, and deploy a variety of campaigns, including the weekly Jazz newsletter, promotional emails highlighting ticket offers and merchandise sales, and game day informational emails that provided fans with everything they needed before attending games.

Every campaign required careful attention to timing, accuracy, and brand consistency while reaching a large audience. This experience strengthened my understanding of CRM and marketing automation, teaching me how personalized and timely communication can drive engagement, support revenue goals, and enhance the overall fan experience. Working in a fast-paced professional sports environment reinforced the importance of delivering the right message to the right audience at the right time.