To celebrate the Utah Valley Marathon's 20th anniversary, I helped develop a community driven marketing campaign that invited runners to choose the official advertisement for the 2027 race. Instead of simply unveiling a new design, we created four unique ad concepts and encouraged our audience to vote for their favorite through Instagram and Facebook.

The campaign was designed to increase engagement by making runners feel like they were part of the creative process. Each design highlighted different aspects of the marathon while encouraging comments, shares, and discussion across social media. To further increase participation, everyone who voted was entered into a giveaway for a free race entry, creating additional excitement around the campaign.

The winning design became the official marketing advertisement for the 2027 Utah Valley Marathon, while the campaign generated meaningful engagement and helped build anticipation for the race's milestone 20th anniversary. It demonstrated how involving an audience in the creative process can strengthen brand loyalty and turn a simple announcement into an interactive marketing experience.